The Vietnam Advertising Festival 2024 has successfully drawn in numerous domestic and international enterprises, offering a diverse range of activities. Notably, the event features 250 exhibition booths showcasing cutting-edge technology and high-value equipment.

The opening ceremony of the Vietnam Advertising Festival 2024 (Vietnam AdFest 2024) officially took place on July 11th.

Ready to welcome 20,000 guests

Ms. Trinh Thi Thuy - Deputy Minister of Culture, Sports and Tourism - highlighted the positive impact of Vietnam's cultural industries. From 2018 to 2022, these industries contributed a production value of approximately VND 1,059 trillion (USD 44 billion).

Advertising is a particularly crucial service, not only stimulating economic growth and job creation but also promoting Vietnam's image to the international community.

Over the past period, with the support of the Vietnam Advertising Association, the government has been able to refine its management policies, creating a more transparent and conducive business environment.

According to Ms. Thuy, the Vietnam Advertising Festival 2024 is a significant event that aligns with the implementation of the cultural development strategy to 2030, as approved by the Prime Minister.

This event also provides an opportunity for businesses to access advanced technology, seek reliable partners and suppliers, and foster trade and market development.

Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association - emphasized that this year's festival is the largest one yet, taking place from July 11th to 13th at the WTC Expo International Exhibition Center in Binh Duong province. The event encompasses a variety of activities such as exhibitions, forums, workshops, contests, sports events, a running race, and a job fair...

The organizing board revealed that with such a rich program, the Vietnam Advertising Festival 2024 is expected to attract 20,000 visitors from both domestic and international markets, including China, Korea, Japan, India, UAE, Thailand, Singapore, Malaysia, Indonesia, Philippines, Laos, and Cambodia…

Coinciding with the festival, the 14th Vietnam International Advertising Equipment & Technology Exhibition is also being held, featuring 250 booths displaying a wide range of products and services, including advertising machinery, LED technology, materials, gifts, printing services, and advertising construction...

Among the exhibits is a large-format UV printer up to 6.8 meters, high-precision blueprint printers, printing materials, mica polishing machines, aluminum channel bending machines, laser cutting machines, laminating machines, and more. Additionally, there were displays of ultra-slim electronic picture frames, infinite 3D LED light boxes, and branded logo light boxes.

Some moments at Vietnam International Advertising Equipment & Technology Exhibition 2024:

A 6.8-meter large-format UV printer, transported by container from China, made its way to Vietnam. Priced between 2-3 billion VND per unit, this advanced equipment is currently only available in a few Vietnamese businesses - Photo: BÔNG MAI

Advertising light box products proved to be a major attraction for visitors - Photo: BÔNG MAI

A wide variety of letters designed for signage were on display - Photo: BÔNG MAI

High-quality photo printing services were showcased at the exhibition - Photo: BÔNG MAI

According to Tuoi Tre Newspaper